A cold email is an unsolicited e-mail sent to the recipient without prior contact or previous information request. It can also be defined as an email equivalent to a cold call. Cold emails are different from spam emails. If some of the correct procedures are not followed, cold email can be a spam email.
Video Cold email
History
Door to door salesmen are very popular before cold calls become the main form of marketing. With the internet revolution and email popularity, cold emails are becoming popular.
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Rules & amp; Rules
- United States
The United States has email rules for business owners developed by the Federal Trade Commission (FTC). The FTC has an action called the CAN-SPAM Act to govern business email practices. Issues like " fraudulent subject line ", " opt-out ", " header information " and others are discussed. Violation of the CAN-SPAM Act may result in a fine of up to $ 16,000.
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Source of the article : Wikipedia
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